European retail organization ElectronicPartner has added digital signage to their instore formula. The solution is called E-Poster and the basic idea is to install screens in portrait mode displaying special offers and service elements, supported by product videos. E-Poster has been premiered in the Netherlands, as the concept has been rolled out in 50 Dutch EP:Stores.
ElectronicPartner has chosen PADS Professional by Net Display Systems (NDS) as their digital signage software. The content on each screen is being distributed by a compact computer; the Digital Signage Enginge by AOpen. Responsible for the integration of this ambitious project is NDS partner SterConsult.
This digital signage solution is a valuable addition to the store staff assisting customers in making a deliberate choice out of the extensive offer of brands and products. Showing unique features of certain products or brands on the displays can influence and stimulate the purchasing process.
E-Poster has been developed and produced by ElectronicPartner. All content is created in-house and centrally managed, but each store can add their own input like local special offers or store specific messages. At the bottom of every screen the PADS Professional software shows the latest news, alternating with weather forecasts and EP:Store information.
E-Poster is a perfect example how digital signage can strengthen existing marketing activities as dynamic instore communication tool in the retail market.
